Email marketing is virtually a free opportunity to keep your business top of mind and up-sell by tapping into your database of existing customers, and emailing them with special sales, information and anything else that will be appreciated without becoming spam.
In Easy Terms
Most Internet marketing companies are focused on pulling in new business from search marketing but overlook the benefits of upselling to your existing customer base and developing brand loyalty.
It takes ten times more effort to get a new customer than it does to retain one. Regular communication will help to keep you top of mind and provide opportunities for up-selling, keeping relevant and providing the latest solutions to any problems that you or your customer may have identified.
Search marketing pulls in new customers to fill the pipeline with qualified leads. This takes a lot of effort and cost to convince people that your product is the best and sell them on your company or brand.
Existing clients have already been sold on your company and products, you just need to make sure that your clients don’t wither away and die on the vine. Doing this would leave a lot of potential business on the table that could have been tapped into and believe it or not a good percentage of your customers want to hear relevant information from you about upcoming sales, product updates and news. ‘91% of shoppers want to hear from companies they do business with via email. (Sleeknote, 2019)’
If you sell products online, you can easily develop a growing list of customers and ask everyone when making their first purchase to opt-in to your newsletter. A monthly newsletter or product of the month or a special deal for registered users can become a good source of revenue by up-selling to your existing customer base and developing brand loyalty.
There are a lot of email message types that can be emailed to your customers that are relevant and productive.
Top of Mind Emails
Top of mind emails are simply a way to keep your product and your company top of mind with your existing customers. Creative emails may include an interesting fact or a useful tidbit of information for example or anything else that keeps you top of mind without being intrusive.
Welcome emails are important because it sets the tone of your relationship with the customer and primes them for email marketing. A softer sell should be used here or even just a nice message welcoming them to your business and providing them with useful information about your website.
You could introduce new products, new packages, warranty information and exclusive sales to your members.
Abandoned Carts Email
Shoppers frequently abandon their shopping carts and an email enticing them to complete their purchase such as a friendly reminder or a discount if they complete the sale.
Emails that are time sensitive in nature can be quite effective. A flash sale is a good idea for customer memberships as are entries into a promotion or contest.
Purchase Completion Emails
A nice little message can be included and possibly 10% discounts on a future purchase welcoming them.
Post Sales Emails
A nice little message following up with a customer who has made a purchase can go a long way.
How We Can Help You with Email Marketing
We can create and manage your email marketing campaigns so that your customers feel appreciated without being oversold.
Along with A/B testing and message testing we can use the newsletter analytics to measure which newsletter yields the best results and build upon what is working.
It is easy and inexpensive to engage your customers on a regular basis. Start your campaign by calling us today.