Search Engine Optimization (SEO)
SEO is a service that optimizes your website for the search engines so that it meets all of Google’s requirements and is visible in their search results. SEO is the best value, because it lists your business without incurring additional charges.
SEO is an acronym for search engine optimization. SEO is by far the most important aspect of internet marketing because it can deliver huge amounts of traffic to your store or to your online business. SEO focuses on getting a business ranked as best possible within Google, Yahoo, and Bing. Google has about 90% of the market share and we are certified Google partners and analytics experts that know how to best position and market your business for optimal rankings.
When your site shows up in Google or the other search engines naturally it’s called organic rankings. Google is essentially ‘vouching’ for the top company they list at the top of the search results. They are saying that “in our opinion, this is the best company for this industry or category”, so they are continually adding stricter controls in order to have the absolutely best suited and deserving companies at the top of their results.
Google has firm conditions that need to be adhered to in order for companies to list at the top of Google searches and this is where we come in, to achieve top organic SEO rankings.
SEO focuses on organic listings whereas Google Ads places your site on the page as long as you pay for each click-through to your site. Once your budget is exhausted your presence on the page is gone. Think of PPC or Google Ads as rented traffic and organic traffic is earned traffic. They are also more likely to convert over paid traffic. Web sites that dominate their market are routinely sold for hundreds of thousands of dollars because so much business is generated by the internet, it exceeds walk-in sales and direct marketing.
Our core specialty is SEO. We work with clients from all over Toronto, Mississauga, Kitchener Waterloo, as well as all over Ontario, USA and even Australia and parts of Europe. We have the expertise to help drive local traffic to your Toronto business or to stand out nationally.
WHAT YOU NEED TO KNOW ABOUT SEO
SEO isn’t a quick race to success. SEO is a marathon, not a sprint and as much as you have been bombarded by emails soliciting your SEO business promising quick, top rankings, the reality is proper SEO takes time and is a long term marketing commitment. Not only does it take time to gain top rankings, it also takes work to hold those rankings. In addition to it taking time, Google runs several major updates to their algorithm yearly which can cause temporary disruptions to your rankings and may require changes or fixes to your website or optimization to comply with Google’s new standards.
We won’t promise you quick top rankings, but we will tell you, based on your current domain name age, history with Google and competitors in the top ten for your keywords, an estimated time to expect results and provide you reports tracking the progress as we go. The best thing we can offer you is examples of some of our client’s results so you can verify our results for yourself and don’t have to take our word for it.
OUR SEO PROCESS
Below outlines our SEO steps and the work is the same for those wanting local results in Toronto, Mississauga, Across the Greater Toronto Area, Kitchener Waterloo Region or Nationally across Canada.
Our SEO process involves honest and ethical work. We use only “White Hat” techniques which is just a term for work that won’t involve tricks to get quick results that will eventually get you penalized in Google. We will work with you every step of the way to confirm the keywords we choose that are representing the work you do or the services you offer or the products you sell. We also work to optimize your content and provide our recommended changes to you to confirm you approve what we’re saying and how we’re saying it before it’s ever made live on your website. This applies whether you have a large or small e-commerce website, WordPress website or a standard HTML brochure site.
SEO is a collaboration because we’re the experts for SEO, but you’re the expert of your business!
We will work with you to understand your business, your goals, your audience and whether you are looking for local results here in Toronto and other cities around the GTA or if you want to reach nationally or globally. This helps us to develop a plan of attack for your SEO.
We will assess your site and look for any issues it may have that will impede rankings such as old code, not being mobile-friendly, not having enough content, not having a good page hierarchy. Anything that your physical site will cause issues to generate rankings.
Keyword to Page Mapping
We will perform full keyword research and provide you with the best keywords for the best pages based on your goals and audience and desired target area of Toronto or the Greater Toronto area or whether you want to rank nationally or in more than one country. This is likely the biggest step of SEO because without realistically obtainable keywords and the best keywords that will bring you traffic then it’s like a car without a steering wheel.
Once the keywords have been approved we will then work on optimizing your pages with meta tags, h tags, image optimization and content optimization. This is key because “content is king!” Google has a lot of requirements of your content such as to be of a certain word count, include intent for Rank Brain and to of course make sense to human readers too, oh and it has to mention the keywords we’re targeting too. We can do that effectively and so that you don’t lose the voice of your business either
Monthly SEO Work & Reporting
Monthly SEO work will begin which includes submitting and monitoring XML sitemaps to Google Search Console, tracking your analytics and work on inbound link building from reputable sources plus much more. As well we will generate and send a monthly report tracking the progress of your keywords and traffic.
Local SEO requires some additional work such as working with your Google Business Listing which can help with map-based results. As well as adding additional pages for the different regions of the Greater Toronto Area you may wish to target such as Markham, Mississauga, Richmond Hill, Oakville and more. If you are in the heart of Toronto then it may even need to be narrowed down to your specific neighborhood.
Our Monthly SEO Support
We have your back!
Each circle above denotes a major Google update where rules and requirements for your site changed over the past 2 years. Source: SEM Rush
Several times a year Google will run “Major Updates” to their algorithm. These updates can change the rules as to what they are looking for. For instance August 2018 introduced the E.A.T update which made showing Google and visitors that you were an Expert and Authority in your industry and that you were Trustworthy. May 2019 brought Mobile Centric indexing, meaning that Google looked at and indexed your site as if it were a smartphone. If your website isn’t mobile-friendly or quick to load it impacted your website’s ability to rank.
Look at the sheer number of updates run over the past two years in the graphic above. Each one of those has the ability to impact rankings permanently. But for those that are part of our monthly SEO program we have your back! We know of the updates as they happen, follow trustworthy SEO reporting and figure out where problems may exist that cause rankings to drop and then work to fix those issues and regain the rankings that are lost.
Why Our SEO Company is Different
- We started when Google and Yahoo had an equal share of the search market. We’ve been through every update and change Google has made sine 2003. Our SEO team knows Google inside and out.
- We Perform All Our Work Manually: From keyword research, to our initial assessments we don’t rely on cookie-cutter software that spit out reports with useless facts in an attempt to wow you with what you can’t possibly understand.
- We Speak Your Language Not Ours: Like our reports, we also speak in terms you can understand and can even explain everything and every recommendation so you are comfortable with what is being recommended. We won’t use big fancy, technical terms in an attempt to wow or confuse you.
- We Aren’t Just SEO People: Some of our SEO team members have worked in traditional marketing roles with large national companies, others are also web designers so they understand more than just SEO so they can marry marketing principles and HTML technical knowledge with your SEO.
- We Don’t Just Expect You To Take Our Word For It: Below and on each of our local SEO pages for Kitchener Waterloo, Mississauga and Toronto we have provided examples of actual rankings achieved for actual clients. All that you can independently verify.