Louise Maxwell, Soulful Encounters for the Disabled
The popularity of websites such as Facebook, Twitter and Linked In have brought about new online marketing opportunities through social media marketing. Social media marketing harnesses the power of these websites in order to drive traffic to your site. Social media has actually become so important that it can be its own traffic source to your online business.
If you aren’t comfortable with social media or just simply don’t have the time we can develop and manage a social media strategy for your business. It is important to develop a social media marketing strategy that utilizes all of these resources together in a comprehensive manner that markets a consistent message in order to effectively capture opportunities from these sites.
Firstly, it’s important to know which platforms are best for your business. Each platform has its own unique demographic. You could be wasting time and money on Instagram if you are trying to reach men over 40, or you could be wasting time on Facebook if your audience are teenagers.
Secondly, we will help to find the right posting strategy, content, time of day and even paid promotion (where applicable). When you are posting, you don’t only have to post to communicate to your existing following you need to post to help build a following. You also don’t want to over or under communicate. Again, this is something that we can manage for you.
Lastly, we can work with you minimally or we can take care of everything! Some clients just wish to know how to use social media better, which source to utilize and post their own updates. Others prefer that we handle everything from sourcing to making the posts. No matter how much, or how little you know about social media marketing we can help you and work with you however you need us.
Let us work with you to create a powerful social media marketing strategy for your company that is based on your targeted audience, industry, products and services. We can also setup and customize your accounts for consistent branding across all platforms.
Social media marketing works well with good SEO as they combine to form a rich internet marketing strategy.
We can help determine the best platforms for your specific business based on your demographics
We will help you determine the best overall strategy which includes the platforms to utilize, the types of messages to post for building a following, the type of communication posts, how often to post, how to use images and graphics (like memes, and we can explain what a meme is if you don’t know). We can also explain how each platform works or how to use tools like Hootsuite so you can manage it all from one spot.
We will help create the right sized logo and backgrounds for each platform (where possible) so that you have a cohesiveness across each platform which develops familiarity with visitors.