Louise Maxwell, Soulful Encounters for the Disabled
Having a social media presence is crucial in this digital and mobile age. It’s akin to the early 2000’s when most businesses didn’t think they needed a website. Being visible on social media not only helps you drive another stream of traffic to your site but it can help you sell your services or products and build your brand. It also helps with Search Engine Optimization as it’s a valuable source of inbound links and sites like Google like it when you are active on the internet.
If you aren’t comfortable with social media or just simply don’t have the time we can develop and manage a social media strategy for your business. It is important to develop a social media marketing strategy that utilizes the best platforms, right messages and the right frequency of posting to get the results you desire. It also requires some marketing budget to spend to promote your messages to get in front of your desired audience.
We can help determine the best platforms for your specific business based on your demographics, products or services and industry. We can research what your competitors are doing and saying. We can also look at any brands you carry and what messages and materials we can leverage from them to promote those products you offer to your clients.
We can work with you to set your goals of either increasing following, increasing brand exposure, increasing sales and work towards that goal with measured action.
We will help you determine the best overall strategy based on the research and goals completed. This includes identifying the best platforms to utilize, the types of messages to post, how often to post, how to use images and graphics (like memes, and we can explain what a meme is if you don’t know).
We will help create the right sized logo and backgrounds for each platform (where possible) so that you have a cohesiveness across each platform which develops familiarity with visitors. This is an important step to being recognized no matter which platform a visitor finds your business or website from.
We can work with you to perform the initial setup and research as outlined above and to setup all the platforms and then if you wish to manage it yourself we can give you tips and ideas on what to post and how to use tools like Hootsuite to manage it all.
Or if you already have your social media presence but you need someone who can create and post on a regular basis we can do this for you as well. We can work with you get the feel of the content you wish to post and then regularly post to the best platforms or the platforms you prefer. All of this will be measured and reported to you on a monthly basis.
We would love to work with you to create a powerful social media marketing strategy for your company that is based on your targeted audience, industry, products and services. We can also setup and customize your accounts for consistent branding across all platforms.
Social media marketing works well with good SEO as they combine to form a rich internet marketing strategy.